GBP PostsGoogle Business ProfileLocal SEOHealthcare Marketing
Google Business Profile posts appear directly in your GBP listing in search results and Google Maps. They signal active engagement to Google's algorithm and provide patients with timely, relevant information about your practice.
The 4 Types of GBP Posts for Healthcare Practices
- What's New posts — share practice news, new services, or staff additions
- Offer posts — promote special offers, free consultations, or seasonal services
- Event posts — announce health fairs, webinars, or community events
- COVID/Health Update posts — share important health and safety information
The Weekly GBP Posting Calendar
Consistency is the key to GBP posting success. A simple weekly posting calendar ensures your profile stays active without requiring significant time investment.
GBP Post Best Practices for Healthcare
- Include a high-quality image with every post
- Keep posts under 300 words — shorter posts get more engagement
- Include a clear call to action (Book Now, Call Us, Learn More)
- Use relevant keywords naturally in your post text
- Post at least once per week — more frequent posting improves visibility
- Respond to comments on your posts promptly
Healthcare practices that post to their GBP at least once per week see 35% more profile views and 28% more website clicks than those that post monthly or less.
Frequently Asked Questions
How long do Google Business Profile posts stay visible?
Standard GBP posts (What's New) expire after 7 days. Offer posts remain visible until the offer end date. Event posts remain visible until the event date. For maximum visibility, post new content at least once per week.
Do GBP posts help with Google Maps rankings?
Yes. Regular GBP posting is a positive signal for Google Maps rankings. It indicates that your business is active and engaged, which Google's local algorithm rewards with improved visibility in the Local Pack and Google Maps results.
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