Sunrise Family Medicine
Full digital rebrand driving 45% more new patient bookings.
Measurable Outcomes
Results That Speak for Themselves
The Challenge
Where They Started
Sunrise Family Medicine had an outdated website that failed to communicate their warm, community-focused care. Patients were bouncing before booking, and the practice was invisible in local search results despite serving the community for over 12 years.
Strategy Breakdown
How We Got There
Brand Discovery & Positioning
We conducted in-depth interviews with the practice owner and staff to uncover what made Sunrise truly different — their 12-year community roots and same-day appointment availability.
- Competitive landscape analysis of 14 local family medicine practices
- Patient persona development based on existing appointment data
- Brand voice and messaging framework creation
- Color palette and typography system aligned with warmth and trust
Website Redesign & Development
Our Colombian development team built a conversion-optimized site from the ground up, prioritizing mobile-first design and accessibility compliance.
- Custom Next.js build with sub-2-second load times
- ADA-compliant design meeting WCAG 2.1 AA standards
- Integrated online booking widget with real-time availability
- Patient portal deep-link integration
Local SEO Foundation
We built a comprehensive local SEO strategy targeting high-intent search terms in the Charleston metro area.
- Google Business Profile complete optimization and photo refresh
- Location-specific landing pages for 6 surrounding neighborhoods
- Schema markup implementation for medical practice
- 47 high-authority local citations built and cleaned
Content & Reputation
Our Colombian copywriting team produced patient-focused content that answered real questions and built trust before the first appointment.
- 12 SEO-optimized service pages written and published
- Automated post-visit review request system deployed
- Monthly blog content calendar executed
- FAQ schema added to 8 high-traffic pages
The Outcome
What Changed
Within 90 days of launch, Sunrise Family Medicine saw a 45% increase in new patient bookings and a 62% jump in organic search traffic. The practice now ranks in the top 3 Google results for "family doctor Charleston WV" and has maintained a 4.9-star rating across 200+ reviews.
“X6 transformed how patients find us and how they feel before they even walk in the door. The Colombian team was professional, fast, and genuinely cared about our practice's success.”
Colombian Team
The Talent Behind the Results
Every deliverable for this project was crafted by our nearshored Colombian marketing professionals — world-class talent at a fraction of US agency rates.
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