Metro Cardiology Group
70% increase in organic search traffic in 6 months.
Measurable Outcomes
Results That Speak for Themselves
The Challenge
Where They Started
Metro Cardiology Group was losing high-value patients to larger hospital systems that dominated Google search. Despite having three board-certified cardiologists, their digital presence was nearly nonexistent — no blog, weak GBP, and a website built in 2017.
Strategy Breakdown
How We Got There
Technical SEO Audit & Remediation
We identified 94 technical SEO issues on the existing site — from broken internal links to missing meta descriptions — and resolved them within the first 30 days.
- Full crawl audit using enterprise SEO tooling
- Core Web Vitals optimization bringing LCP under 2.5s
- Canonical tag implementation across 60+ pages
- XML sitemap rebuild and Google Search Console resubmission
Authority Content Program
Our Colombian medical copywriters produced physician-reviewed content targeting the questions cardiologists' patients actually search for.
- 24 long-form condition and treatment pages published
- Physician bio pages optimized for E-E-A-T signals
- Video script writing for 6 patient education videos
- Internal linking architecture redesigned for topic authority
Reputation Recovery & Growth
We rebuilt the practice's online reputation through a systematic review generation and response program.
- Post-visit SMS review request sequence deployed
- Personalized response templates for all review platforms
- Negative review response protocol established
- Staff training on patient experience touchpoints
The Outcome
What Changed
Six months into the engagement, Metro Cardiology Group achieved a 70% increase in organic traffic and now ranks in the top 3 for 18 high-value cardiology search terms. Consultation requests increased by 53%, and their Google rating climbed from 3.9 to 4.8 stars.
“We were invisible online despite being one of the best cardiology practices in Pittsburgh. X6's team — working from Colombia — delivered results that our previous US-based agency couldn't achieve in two years.”
Colombian Team
The Talent Behind the Results
Every deliverable for this project was crafted by our nearshored Colombian marketing professionals — world-class talent at a fraction of US agency rates.
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