Web DesignGeneral & Cosmetic DentistryAustin, TX

ClearView Dental Studio

Modern site that converts visitors into booked appointments.

60-day launch + ongoing
ClearView Dental Studio website mockup on desktop monitor and mobile phone — teal and white dental clinic homepage

Measurable Outcomes

Results That Speak for Themselves

+89%
Online Bookings
Increase in appointments booked directly through the website
3m 42s
Avg. Session Duration
Up from 58 seconds — patients exploring services deeply
+120%
Cosmetic Consult Requests
More high-value cosmetic consultation inquiries
-44%
Cost Per Acquisition
Reduction in paid ad spend needed per new patient

The Challenge

Where They Started

ClearView Dental Studio opened in 2023 with a premium cosmetic dentistry offering but a template website that looked like every other dental practice. They needed a brand identity and digital presence that matched their high-end positioning and justified their pricing.

Strategy Breakdown

How We Got There

01

Premium Brand Identity

We developed a complete visual identity system that positioned ClearView as the premium dental choice in Austin — not just another dentist.

  • Logo design and brand guidelines development
  • Custom photography art direction for clinic and team
  • Premium color system and typography selection
  • Brand voice guide for all patient communications
02

Conversion-Focused Web Design

Our Colombian design team built a site architecture specifically engineered to move visitors from curiosity to booked appointment.

  • Heat-map informed page layouts based on dental industry data
  • Before/after gallery with patient consent management
  • Financing calculator integration for cosmetic procedures
  • Live chat widget with after-hours AI response
03

Paid Ads Launch

We launched targeted Google and Meta campaigns focused on high-value cosmetic procedures with strong ROI.

  • Google Search campaigns for Invisalign, veneers, and whitening
  • Meta retargeting for website visitors who didn't book
  • Landing page A/B testing across 4 ad variations
  • Monthly performance reporting with clear attribution

The Outcome

What Changed

ClearView Dental Studio saw online bookings increase by 89% in the first 60 days post-launch. Cosmetic consultation requests more than doubled, and the premium positioning allowed them to reduce discounting while increasing revenue per patient.

Web Design & DevelopmentCorporate BrandingPPC AdvertisingCopywriting
Our old website was embarrassing compared to our actual clinic. X6 built something that finally matches the quality of care we provide. The Colombian design team was incredibly talented and understood our vision immediately.
D
Dr. Priya Mehta
Founder, ClearView Dental Studio
🇨🇴

Colombian Team

The Talent Behind the Results

Every deliverable for this project was crafted by our nearshored Colombian marketing professionals — world-class talent at a fraction of US agency rates.

Why Colombia?
I
Isabella Jiménez
Brand Designer
🇨🇴Medellín, Colombia
C
Carlos Mendoza
UX/UI Designer
🇨🇴Bogotá, Colombia
A
Alejandro Ruiz
Full-Stack Developer
🇨🇴Medellín, Colombia
S
Sofía Peña
Paid Ads Specialist
🇨🇴Cali, Colombia

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